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Will the Jamaica Tourist Board ever use Vybz Kartel to promote Jamaica’s tourism?

VYBZ KARTEL

Bloggers have been wondering if the Jamaica Tourist Board will follow the example of St. Vincent and The Grenadines Tourism Authority (SVGTA) and use Vybz Kartel to promote the island’s top notch tourist product?

The question emerged in the wake of a promotional video, produced by the SVGTA and the La Vue Hotel and Beach Club, which features Jamaican dancehall artist Vybz Kartel talking glowingly about St. Vincent as a vacation spot.

As expected, the video has triggered emotional and outrageous reactions among Vincentians and Jamaicans alike.

The video, which premiered four days ago on Instagram, showcases Kartel extolling the beauty and allure of St. Vincent and The Grenadines while his hit track Summertime plays in the background.

In the video, Kartel encourages viewers to consider St. Vincent and The Grenadines as their next vacation spot.

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