Jay-Z’s champagne brand has gotten a big boost from luxury brand LVMH with the latter announcing its purchase of a 50% stake in the brand. Jay-Z’s champagne company Amand de Brignac but its trade name is ‘Ace of Spades,’ known for its vibrant metallic bottles.

The brand has been performing well, and according to statistics- before the pandemic, the luxury drink sold out more than 500,000 bottles in 2019. The new partnership will see Moet Hennessy being distributed globally. The French brand has several premium wines and spirits under its company name, which includes the likes of Dom Perignon Veuve Cliquot, Krug, and Chateau d’Yquem.