“The expansion has been going well so far, we’ve spent a lot of money to make this happen. One of the things we have realized is that Caribbean people are reluctant to pay for content from the region. So we’re making HYPE TV free in this area, all Caribbean people need is an antenna which costs between 3 to 5 US dollars. The feedback has been incredible, there are hundreds of thousands of Jamaicans and people from the Caribbean in that region and this is a revolutionary move,” Johann Dawes, founder of HYPE TV, said.