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STING 2013: GETTING TO KNOW JOSEF BOGDANOVICH @reggaesting @one876 Featured

Entertainment News Written by  CONTRIBUTED Monday, 09 December 2013 08:28 font size decrease font size increase font size 0
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Josef Bogdanovich is a full partner in the staging of Sting, the Greatest one night Reggae Dancehall show on earth. He is behind the Sting Pay-per-view deal and is committed to Brand Jamaica. In his tenure in Jamaica, he has signed Nuff Nuff, which transformed into Scare Dem Crew; he has also signed Lukie D, Nanko, D.Y.C.R., Ninja and others. Joe has toured with Sugar Mignott, Frankie Paul and others. But who is this man that has aligned himself to the music and is so heavily invested in it?

Who is Joe? “Joe” Hails from California and holds an undergraduate degree from Boston University in Business and a Masters in Film from the California institute of the Arts. He ran an information management company in the 90s based in NYC and was a trader of commodities on the NY stock exchange. In 1992 he started the ACID JAZZ record company in California zeroing in on dance music and then Downsound records in Los Angeles a year later. The committed-to-music businessman had an artiste called ‘Dread Flinstone’ on the label, who introduced him to reggae dancehall. ‘Dread’s’ song From the Ghetto went #1 on the billboard pop chart and Joe was sold on Jamaican music. That's when he made the move to Jamaica.
Where did he interest in music come from? The Bogdanovich Family (along with family friends Gary Perkins and Sepp Donahower) were pivotal partners in 3 of the most important concert companies on the west coast and perhaps the U.S.A. during the 60's, 70's, 80's, and 90’s that helped shape the modern music and concert business......and also had one of the largest touring sound companies in the world all through the 70's...so music is in his blood. Their Sound Company, Tycobrahe did global tours with virtually every major star in rock during the 70's. Their other company Pacific Presentations was the prime promoter chosen personally by Bob Marley & The Wailers to produce their concerts beginning in the early and mid 70's, and the third company, Avalon Attractions filmed the famous Bob Marley & The Wailers Concert from the beautiful Santa Barbara County Bowl.
Pacific Presentations was instrumental in producing and staging California Jam in 1974, which set the record for highest paid attendance at an event in history of mankind at the time....around 250,000. Those three concert companies, Pinnacle Dance Concerts, Pacific Presentations, and Avalon Attractions produced thousands of concerts, festivals, and tours of such artists as: The Grateful Dead, Jimmy Hendrix, Janis Joplin / Big Brother & The Holding Company, BB King, The Rolling Stones, Pink Floyd, Fleetwood Mac, David Bowie, The Beach Boys, Kiss, Rod Stewart, Aerosmith, Sly & The Family Stone, Parliament / Funkadelic, Earth, Wind & Fire, The Ojay’s, Ozzie Osbourne, Metallica, Jimmy Cliff, Eric Clapton, Bob Dylan, The Band, Bob Marley & The Wailers and hundreds more.....
Fast-forward to 2013 Josef Bogdanovich has taken a business decision that Reggae and Dancehall are the biggest music brands in Jamaica. He describes dancehall as hormonal, sensual, virile yet basic, reflecting the masses and he plans to help evolve it into an international driving force.
He posits that everyone is a fan of Sting, admitted or not. Joe believes that Laing and his Sting board are challenging, maverick, independent and committed. He believes in Dancehall and knows that the only way you can make money is to expand your audience base; hence he has made a major move to Pay-Per-View for Dancehall, for brand Jamaica and for Sting. For this year’s event AOIM is the international and national multiplatform distribution partner for Josef Bogdanovich of Down Sound Records and Isaiah Laing of Supreme Promotions Ltd. Bogdanovich says “People talk about Jamaican Music and lifestyle as a vehicle for tourism. Sting is the hottest vehicle for reaching this market. Sting reaches out and supports real people.”
What is Pay-Per-View What’s the big deal with pay-per-view though? What does it really mean? Joe explains that Pay-Per-View is an overall term referring to transactional television. This Sting 30th is distributed via cable and satellite and will reach nearly 90M households in the U.S.A. exclusively plus various commercial locations such as venues and bars worldwide.. The events are made available in the U.S.A. by the cable system, which takes the feed from a pay-per-view network like IN DEMAND or Direct TV, Comcast or Vubiquity. We are also being distributed through ITV in Europe and America which is an even larger network. Streaming can and will be transactional and require a broadband feed. Depending on what filters, all content can be distributed world-wide.
Read 1511 times Last modified on Monday, 23 February 2015 13:11

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