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$5 MILLION FINE FOR PAYOLA Featured

Entertainment News Written by  AKA Tuesday, 12 February 2013 17:18 font size decrease font size increase font size 0
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Cordel Green, executive director of the Broadcasting Commission of Jamaica, is recommending a mandatory fine of $5 million for broadcasters who are found to be taking bribes to play music in the much-decried practice of payola.   
 
"We have recommended that payola be criminalised with a mandatory fine of $5 million. We have also recommended that copyright requirements be strengthened with a fine of one million dollars for the use of content, including music, without a licence.
 

The term has come to refer to any secret payment made to cast a product in a favorable light (such as obtaining positive reviews).

 
 
Asked about the timetable for the implementation of these recommendations, Green explained that they should be submitted to Cabinet shortly and are now in the hands of the minister of information.
 
"They (the recommendations) are with the minister of information. But I know what accounts for the delay in them going forward is that the Media Association of Jamaica requested further consultations with the minister, and she allowed them additional time," Green t
 
However, those who are found to be bribe-taking violators would be liable to face the stiff regime of criminal sanctions, whether they are individual broadcasters, DJs, their accomplices or station management.
The commission has also posited the option, practised in other jurisdictions, of music producers buying radio or TV airtime to play broadcast-quality music from their own stables in a manner that is open and branded as sponsored output.
 
Read 1402 times Last modified on Tuesday, 12 February 2013 17:28

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