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King James changes his name to KJ for branding reasons

Entertainment News Written by  Saturday, 25 August 2018 04:51 font size decrease font size increase font size 0
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US-based dancehall deejay King James is changing his name because he feels upstaged by basketball icon Lebron 'King' James so he is changing his name to KJ      .

 

"I am changing my name for branding purposes. When you type in 'King James' in any search engine, it is all about Lebron, and for to make a major dent in social media, I have to make a change," KJ said. 

"When going through a rebrand and domain change, you can lose some or all of that equity, missing out on traffic, customers, and opportunity but this is a chance I have take to rebrand and create something that can last and be self-sustaining."

 

 

He is on the verge of a major breakthrough with his latest single, 'Time is the Master' . A video for the single has hit the top ten of the FIWI Choice top ten countdown hitting #7 this week. 

  

According to him, the single reflects his philosophy on life and career ambitions.

 

 

 

“Now is the time; I have been trying for years, but time is the master. I am ready now to show the world what I can do and make them a believer 'cause I believe,” he said.

 

 

 

Released two months ago on his Eva Bless Records label, he believes that the enhanced production values will propel him to success.

 

 

 

“I am getting feedback mainly in New York, but I am starting to see people from all over sending me feedback that I didn't know was paying attention. I feel good about this new song. The disc jocks are saying it is a big improvement for me; it shows that you have to put in the hours to be great. They are telling me it's my time now,” King James said.

 

 

 

Two years ago he released his first album, 'Good and Bad', which focused on party lifestyle and get-money songs. Now that he has matured, he isplanning to do a new seven-track EP which will be released in November.

 

 

 

“I just wanna take my music and label to the highest point possible addressing topics such as love, success and black empowerment. The early feedback has been crazy in Jamaica,” said King James, who migrated from Manchester more than two decades ago.

 

 

 

His other songs include 'It's My Life',  'From Nothing To Something' and 'Step Up Inna Life' featuring Chris Dallaz.

Read 293 times Last modified on Friday, 24 August 2018 19:26

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