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The Outcome makes first Instagram-themed video, 'Love Fi Party' @one876 @Theoutcome_official @michieboo101 Featured

Archive Written by  Saturday, 18 July 2015 10:26 font size decrease font size increase font size 0
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British-born dancehall recording artiste TheOutcome is ecstatic that the video for his Instagram-themed video,'Love Fi Party', has generated more than 34,000 views in only one week.

"I want to be labelled as a pioneer, like the first man on the moon. In these times, it's hard to find something new, so I took some time out to think up a relevant topic and concept that would have people watching for the right reasons and I came up with the idea for an Instagram video," TheOutcome said.

Since its release, the video has been generating a major buzz on social media, racking up likes on Facebook, and retweets and shares on Twitter and Instagram. The numbers are blowing up daily.

"This is the first time in any music genre it has been done. The song has been playing at all the major dances in the Corporate Area, the dancers dem a walk out on it," he said, noting that the music video is currently available on YouTube.

"We will be pushing the song on the radio as well, starting next week. Selectors and disc jockeys have begun to link me for the song."

Born Reuben McCalla, TheOutcome has been doing music as 'Chuky' up until the murder of his father in 2009. This traumatic experience changed him, as it was one of the hardest times of his life because his father was also his friend/ road manager. The following year, he lost his brother, whom he was very close to also.

"I had a decision to make whether I would choose music or negativity. To become the musician he always dreamt of, it would take more than just songs. It would also be about my state of mind, I have been through pain, love, sorrow, happiness, good and bad times. I had changed, I had to change my stage name as well. And, the name that had been born out of all these emotions ... . TheOutcome," he said.

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