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PR is the new gambit used by both the phenomenally untalented and the boorish to gain the attention of the masses. But occasionally, ever so often, a great artiste comes along who can benefit from a sustained, intelligent and aggressive PR campaign. Be prepared to play your role to make it happen by understanding how the game is played.



 Get a “Logo”. If you’re an artist, get a font that you will always use for your name. Though I am a graphic designer and charge a lot more, Logos can cost you $5 on Fiver, no excuse.

- Get a Professional Photo Shoot: You need to look as professional as you will be represented. High Resolution photo’s over 2000 pixels and 300 DPI are important for press, website, graphic work for your single cover, mixtape cover, promotional flyers, your press kit ect.

- At least have a rough biography written so that you can go ahead and have your new P.R person edit it up and make it professional. You should always have a short biography and a longer one.

- Look into having a Press Kit done. (Usually a designed booklet with your bio, contact and media information, radio packs and videos.) This is required from 75% of professional promoters and most festivals.

- Have promotional material and graphics ready and make sure they are industry standard : Instagram Videos, Instagram/Facebook Contact Flyers, Single / Album Covers , even have a banner made so they can complete their media distribution blast template. You should make sure you have a Soundcloud and You Tube and make sure your single is available for at least 1 minute of play for a preview. Provide any other links as well.

- Make sure to play your part: Share, Forward, Network and keep your Social Media up to date.

- Do your research: If their name or company name is not splattered all over google, chances are they can’t get your name everywhere…

- Expect to pay up front: P.R is not done by % and you do not pay after the fact. It is a service.

- Be in it for the long haul: P.R is not a short term fix. It needs to be consistent and most P.R’s will explain that you need no less than a 3-month contract to get anywhere. In reality, though I work in Reggae Music where it’s a little different, it’s a 4 month minimum.

- Finally, read their overview in detail and read the contract in detail. This stipulates everything they offer for what you are paying for, do not rely on your memory nor word of mouth and make sure to read all the terms. It’s more important than you think. Always make sure you have an option to opt out, you may lose a payment but you won’t be stuck for the full term if anything. That company might not be for you and honestly, your P.R becomes your confidante and can provide you a lot of information, you really want a good relationship with them.

Read 1724 times Last modified on Sunday, 29 May 2016 18:19

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