Starface threatens to sue vendors using her image to sell bleaching creams

Starface threatens to sue vendors using her image to sell bleaching creams

Entertainment News Written by  Friday, 07 December 2018 14:33 font size decrease font size increase font size 0
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  Konsequence Muzik recording artiste Starface is threatening to sue unscrupulous vendors who have been using the artiste's images to hawk bleaching cream products in May Pen, Spanish Town and Montego Bay.   

"I was surprised when someone sent me a picture with my face on bleaching soap and skin toning cream. I thought it was funny because you know Jamaican people can hustle hard, but this sort of thing can damage my brand," Starface said. 

Celebrities can be extremely sensitive about the use of their names and likenesses without permission. Not only do celebrities receive a great deal of money from endorsements, but many celebrities are careful to control their public persona and may not wish to be associated with certain types of goods or services. It is this reason why her management team has threatened legal action. 


"We will be disseminating cease and desist letters to vendors selling these products and if they continue, they will face prosecution to the fullest extent of the law," a release from Konsequence Muzik, Starface's management team, said. 


"This is clear violation of Starface's photographs, identity, persona, publicity rights, privacy rights, trademarks, and trade dress in advertisements without permission. 


'A celebrity's name and likeness can be one of his or her biggest assets. It is therefore important for individuals or companies to clear the use of a celebrity's name or likeness when promoting or advertising its goods or services. We are particularly concerned that her image is being use to sell bleaching products which is dangerous and unhealthy practice. We are asking the offending parties to cease and desist from this offending practice with immediate effect," the release continued. 


Bleaching is the practice where individuals choose to lighten their skin because of a perceived notion of increased privileges‚ higher social standing‚ better employment and increased marital prospects associated with lighter skin. 


Despite their potentially toxic effects‚ the application of topical skin lighteners remains popular throughout the African continent and has grown in the Caribbean‚ Asia and the Far East. The underlying reasons for this growth were varied, but were strongly linked to historical racism‚ perceived benefits of lighter skin and the marketing expertise of cosmetics companies. Jamaican authorities have aggressively promoted public health education campaigns to dissuade people from using bleaching creams.


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