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Ethiopian in New York on promotional tour Featured

Archive Written by  Phlexx Monday, 05 July 2010 11:20 font size decrease font size increase font size 0
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Finishing Touch recording artiste Ethiopian is building on the momentum that he has been getting from the mainstream MTV Tempo play of his video, Serious Business, and is now in New York doing a number of promotional stops at radio statios in the tri-state area. He plans to shoot a medley video for two singles, Circles and Better Way when he returns to Jamaica.

"We're concentrating on breaking the singles Circles and Better Way. The reaction in the streets to the songs has been great, especially for Better Way. The Circles single is kinda new, it just a go touch the road, so this is a good chance to promote both aggressively. We're looking forward to doing some promotional shows,”

He performed at last weekend’s Release the Chains show which was headlined by Capleton and Bounty Killer.

In the meantime, the video for his single, Yu Hot, continues to enjoy excellent rotation on MTV Tempo.

A Rastafarian singjay, Ethiopian is also a competent deejay too. His futuristic dancehall flow conjures up memories of an early Vybz Kartel in terms of his witty rhymes, feel-good vibes and offbeat sense of humour.

"I believe in my ability and creativity. Now I have the right image, and the fullness to bring my concept of m usic and cultural awareness to the people and have a positive impact on their lives. I am ready,” he said.

Last week, DJ Sunshine played a new single for him called Man Ah Rush You on the Digital One label owned by Richard Roach. The single appears on the Rejuvenation riddim which boasts top flight deejays such as Busy Signal and Elephant Man.

Just listen to a genuine jeep-rocker like Yu Hot, and how he changes his flow every four bars and you will understand what we mean.

“Yeah, I have what it takes to make it in the business. I can write and I can deliver my material so this is just the tip of the iceberg,” he said.
Other releases include "Money That Dough" featuring red hot rookie G Whizz, and the socially conscious A Better Way, the latter of which is generating a great deal of interest on FM radio here. The song is also popping up on playlists in New Jersey and New York as more people tune into Ethiopian’s unique sound.
“The song is a big hit on Roadblock City in New Jersey and it is starting to pick up here as well,” he said.

Born Sydney Stewart, he grew up in Clarendon and at the age of 15, made his debut on the First Degree Sound System in May Pen, Clarendon. In 1995, Ethiopian migrated to St Maarten and continued to finesse his craft, performing at small concerts and sessions until he was discovered by his manager Mark Mantle. He returned to Jamaica a few years ago.
“When I returned to Jamaica, I wanted to be a deejay, representing for the ladies in the dancehall, but when I saw the suffering of the people, the poverty, the crime, the deprivation, I wanted to focus on message music to uplift people and change lives,” Ethiopian said.
More recently, he has been doing work with the Vigilanti Music camp, as well as his own Finishing Touch Records.

Read 2058 times Last modified on Monday, 05 July 2010 11:26

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